Criteria to be considered as a LADIES CHOICE Award recipient include: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated). All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products. Important note: Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear.
“Women want tools that work with their individual qualities that allow them to perform instinctively, without compromise, and ultimately help increase their odds of prevailing if they are attacked,” Susan stressed. “Each product receiving an award had a common feature: women preferred them over competing products, even when compared with those boasting to be female favorites or top sellers. Sadly, many had already spent money on other guns and gear advertised as 'best for women' . . . only to have been disappointed for a number of reasons. These personal protection products were favorites because of quality, style, reliability, function . . . and the ‘no-pain’ factor. Yes, it is possible to find guns and gear that makes it enjoyable to practice with the actual tools a woman will rely on to protect herself!” Specific products receiving 2022 LADIES CHOICE AWARDS are included those listed below. Click to read their full story and you will discover those who have continued to receive the award. Congratulations to the 2022 Winners at SHOT Show in Las Vegas!
Ladies prefer Chanel No.5 to Hoppes No. 9 a thousand to one! Breakthrough Clean products do NOT discolor your nails or disturb your nose and they are totally "green" and good for the environment, not to mention your guns!
Click here to see the specific products selected as Ladies Choice / Use the Code: SFWA20 to receive 20% off, too!
Of course, SFWA does not receive any of the proceeds but we have been able to help save money on great products!
AMAZINGLY awesome is the new RONIN 3! It is the first aluminum framed gun weighing in less than the steel version that shoots with the same results!
Whether you want a 1911 style or a polymer carry gun, these two top the list! Balance, trigger pull, quality and performance is second to none and they both outdo their competition for many reasons. Check them out yourself!
GENIUS! A belly band designed with What Women Want . . . comfort, stability and the ONYX IWB holster that consistently out performs for breathability and design. You can actually see through the breathable soft padding which is an awesome trademark. Plus, best of all, StealthGear USA listened to the more than 100,000+ women and produced a belly band that fits a woman's body and is fully size adjustable for your lifestyle!
“We have stood beside tens-of-thousands of ladies who have shot a total of now more than 2 million rounds through four Walther P22s! They are reliable, are preferred over the less expensive SR22 made by a competing manufacturer, and offer ladies the option to move up to a higher caliber easily with the product line offered by Walther Arms,” says SFWA Founder, Susan Romanov.
The GLOCK G44 is a 22 caliber version of the extremely popular 9mm Glock 19 which has stood the test of time! Now women can practice more cost-efficiently with the same gear and feel of their daily carry gun. The G44 also fits the need of ladies with who require a full-size grip with less recoil for self protection. An easy to disassemble, clean and operate, too! A Winner in many ways!
A winner every time! North American Arms 22 Magnum Mini Revolver is not only a favorite of many women, it has a “fan club” like following of avid loyal owners. The collapsing handle can be added and has a built-in clip to permit easy concealment in any number of positions. it is "Ladies Choice" for ease in carrying when you are jogging or wearing sweats around the house.
The comfort and breathability of the Ventcore technology has made its way to the ankle! Women who like to carry on their ankle or while wearing cowboy boots now have the best of both worlds with StealthGear USA's Ventcore Ankle Holster. Ankle carry has so often been discarded as an option for many because of the holster's design. Now, it is a viable comfortable option for women when their style begs for ankle carry!
Marksmanship counts for bullet placement in a self defense situation but the bullet's performance is essential when successfully defending your life is at stake. That why women want a reliable bullet when seconds count.
HoneyBadger™ ammo does not have hollow points, doesn’t need hollow points and does not depend on them for performance. HoneyBadgers™ work every time, and like their namesake, HoneyBadgers™ DON’T RECOGNIZE NORMAL LIMITATIONS.
Blackhawk’s SERPA® Holster offers ladies the ability to retain control of their handgun in hand-to-hand self defense situations as well as giving them the peace of mind when carrying it around their children. This level 2 retention holster comes with both on-the-belt and paddle style making it versatile and comfortable with varied wardrobe options.
Being prepared with confidence to use a firearm for self defense as a civilian takes more than shooting at paper targets within the confines of a shooting range. Now, there is a smokeless system that you not only can afford for training at home, but you can not afford to leave out of your individual self defense training program. SFWA's course curriculum works in conjunction with this virtual training tool because we invested in making this system work for civilian women, their friends and family. Priceless!
Sig Sauer P238 offers many of the favorite benefits of a full size 1911 in a very compact and concealable .380 that women find beautiful, reliable and easy to operate. This small handgun is responsive to the touch, is easy to keep on target, has excellent sights for fast focus, and fits many different women-friendly holster options.
LETHAL LACE offers ladies the ability to carry their gun in multiple places on body with a single holster system. The holster is supported with a padding that makes it comfortable against your skin. Most importantly, the holster stays in place and is quality constructed that will sustain years of washing and use. If you are only looking for a thigh holster, LETHAL LACE has that too!
These products have been "Softer Side of Shooting" certified by SFWA and showcased with the now more than 100,000+ ladies (and a few good men) who have trusted SFWA for handgun training for the purpose of personal protection. The 2022 LADIES CHOICE AWARDS are featured here!
The "try before you buy" option is not very often easily available [and often do not include all popular guns and gear that work for women] and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to: firstname.lastname@example.org . . . we will put them to the test for ladies everywhere!