2024 Awards Presented
at SHOT Show in
Las Vegas!

Presented at SHOT Show in Las Vegas NV

Shooting for Women Alliance presented innovative firearms industry-related leaders 7 Exclusive Awards for product/service excellence that specifically help increase the odds civilian women will prevail during and after a self-defense situation. More than 100,000+ women weigh in on “What Women Really Want” in their defensive toolbox when their lives depend on what they carry for protection and the training they pursue. This year, SFWA also presented one of only 3 EAGLE AWARDS honoring an individual for their unusually humble and exceptional support of many women and children in the shooting sports and personal protection, including SFWA as an organization in the last 20 years. The bar flies high to become a recipient of the Eagle Award.


for his early contributions to Shooting for Women Alliance as well as for many other women and children’s initiatives over 4 decades of service in the industry.

This year SFWA honored 2 awesome companies who support the 2nd Amendment and are softer-side-of-shooting sensitive with "The Best" LADIES CHOICE AWARD

PATRIOT MOBILE Awarded "Best Cellular Service" providing connectivity confidence for self-defense empowerment across 3 networks nationwide

Leigh explains it best in this short video!

FIREARMS LEGAL PROTECTION Awarded "Best in Class Protection" by SFWA

Because, insurance is all they do, there are no hidden fees and they pay direct, you don't have to first come up with the funds and later get reimbursed or pay them back . . . and more!

Honoring those who have innovated products that are exceptional in the shooting industry that SFWA has put to the softer-side-of-shooting test.

ERICK NAVARRO honored for his innovation of non-toxic BreakThrough Clean solvents

Paul Laemmlen honored for innovation of Modular BellyBand and Thigh Holster

Joe Roebuck honored for innovation of the Roebuck Quad Lock System

SCCY is honored for "Chic Concealed Carry" style

Note: The products SFWA features here are not just made of "pink" . . .
they are designed to meet the needs of ladies' unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased with the now more than 100,000+ ladies (and a few good men) who have trusted SFWA for handgun training for the purpose of personal protection. The 2024 LADIES CHOICE AWARDS are featured here!

The "try before you buy" option is not very often easily available [and often do not include all popular guns and gear that work for women] and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to: susan@mysfwa.com . . . we will put them to the test for ladies everywhere!



Criteria to be considered as a LADIES CHOICE Award recipient includes: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated). All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products. 

“Women want tools that work with their individual qualities that allow them to perform instinctively, without compromise, and ultimately help increase their odds of prevailing if they are attacked,” Susan stressed. “Each product receiving an award had a common feature: women preferred them over competing products, even when compared with those boasting to be female favorites or top sellers. Sadly, many had already spent money on other guns and gear advertised as 'best for women' . . . only to have been disappointed for a number of reasons. These personal protection products were favorites because of quality, style, reliability, function . . . and the ‘no-pain’ factor. Yes, it is possible to find guns and gear that makes it enjoyable to practice with the actual tools a woman will rely on to protect herself!” Specific products receiving 2024 LADIES CHOICE AWARDS are included in those listed above. Click to read their full story. Congratulations to the 2024 Winners at SHOT Show in Las Vegas!


See when it all started . . . 

Learn the history of SFWA's LADIES CHOICE AWARDS

We encourage you to visit FamilyFunIndoorRange.com to learn more about The Only Range In The Country Designed Especially For Women, Their Friends and Family  . . . and check out our social media pages, too!


Shooting for Women Alliance, Headquarters
1874 Country Meadows Drive, Sevierville, TN



Directions to our Range located in the beautiful Foothills of the Great Smoky Mountains!


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